Other issues

It depends on the sales areas planning. In most cases it’s possible to perform repair works, it can be easily determined by inviting the company specialist to your place.

Yes, it is. The Tandem-West company provides services related to assembling and dismantling shop equipment for pharmacies.

Yes, they do. The Tandem-West company offers services related to pharmacy equipment assembly all over Russia and in the CIS countries.

1. Shop equipment assembly – a group of specialists works at the object. 2. Shop equipment assembly supervision – only an assembly supervisor is present at the object coordinating your employees’ work.

All furniture is accompanied by detailed schemes of assembly.

It depends on your pharmacy area and planning as well as a product range. In some cases we helped our customers to make up a new plan for their room and change their pharmacy trade format. Our specialists are ready to come to an object and to provide you with a relative conclusion.

Yes, it is. The Tandem-West company implements such projects.

We do not repeat our projects. In case you order non-standard furniture, you can be sure that your pharmacy will be unique, exclusive and incomparable.

Any pharmacy sales area arrangement should consider distribution of customers in accordance with a type of demand, avoid occurrence of queues and reduce the period of aimless waiting. Pharmacies managers sometimes laugh saying, “The more the customer thinks in a pharmacy, the less time he/she has to buy anything”. Zoning directing customers’ movement and use of navigation means should be aimed at providing a possibility for a customer to perform a conscious choice for a short time period. The department serving persons entitled to benefits and the prescription drugs department are to be located in distant places of the sales area as such a customer knows for sure what he/she needs. But it’s desirable that on their way to this department customers should pass the areas of impulse purchase products as well as places allocated for new goods. Medicines requiring grave consideration by selection cannot be located in those places where the customers’ traffic is very intensive, for example, next to a cash operating unit or in narrow passages of the sales area so as their selection process should be disturbed by other customers. For the same reason, it’s recommended to locate the advertisement but not information area at the pharmacy entrance zone and in passages from one area to another. Subject-related and consultation layouts are to be arranged in visually available areas of the room and highlighted by means of lighting or daylights.

We keep all documentation for each project. So we’ll be able to create the identical pharmacy interior.

The pharmacy image is transforming: it’s not a “doctor” visited when you feel bad but a daily assistant helping you to remain always in a good form and offering healthcare products every day. Or even a health club. So this place should be decorated correspondingly. Traditionally pharmacies decoration includes white and cold colours that affect a customer in a passive way, calm him/her down by selecting medicines and standing in queues but create a number of difficulties for presenting products and hardly promote impulse purchases. In some cases too “medical” decoration of a pharmacy produces a negative impact on sales of cosmetic goods and juvenile products. So there appeared pharmacies where warm colours and natural materials (wood, warm colours) help to escape a neutral and cold atmosphere and to put all necessary emphases. Plants and toys make a store attractive not only for current customers but also for young families and children, i.e. customers of tomorrow. Another interesting group includes working men and women that want to develop dynamically. As a rule, these are grateful customers with the above the average income as they have to always maintain an intensive working rhythm. The active effect of warm interior colours corresponds to their expectations and perception, so the use of these colours is quite justified. For pharmacies located in trading centres and places of intensive customers’ traffic, it’s important to activate customers in order to avoid refusals of purchases caused by queues. The colour selection will help to create a necessary image, to evoke an emotional response and contribute to customer’s positive mood. Pharmacies that are capable of becoming a part of customers’ life possess more chances to achieve success. In case a pharmacy is perceived only as a place of satisfying one’s urgent and passive demand, it’s difficult or practically impossible for it to gain loyal customers. Creation of your pharmacy image is within your reach and our specialists are always glad to help you.

Yes, we do. The company includes a group of specialists dealing with design and decoration issues in pharmacies. We can offer you both internal and external shop-windows decoration.

Yes, we do. The company includes a group of specialists dealing with design and decoration issues in pharmacies.

At first you should observe the customers’ route in your pharmacy. As a rule, people move clockwise or counter-clockwise. In self-service areas, the largest amount of people, some 40-80%, can be seen next to cash operating units. It’s the very place where you should place medicines advertising materials, text messages, information about additional services provided by that pharmacy. About 40-60% of customers are usually located in the middle part of the area and up to 20% - in the farthest part from the entrance. Therefore, advertisement in pharmacies should be placed in such a way that on their way to the most popular products customers could have a possibility of seeing an advertising message 1-3 times, in this case the result will surpass your expectations.

It depends on those objectives and tasks set by you as well as on what product you advertise and what kind of action you have, whether it has a seasonal character, is supported by advertisement in mass media or is a joint partnership program or something else. In case you have a seasonal sale, the best influence tools include posters and stickers placed in the pharmacy shop-windows. It attracts customers’ attention, serves as an invitation and is very reasonable as far as costs are concerned. Variants of using advertising and information materials inside the pharmacy are unlimited. The most easily available ones include wobblers and shelf-talkers. If you plan to regularly inform you customers about new products, discounts and special offers, the best solution implies daylights. In case your action is related to one brand or product and your pharmacy area is quite large to do it, you’d better place interior stands inside it.

The Tandem-West company specialists will help you to develop the system of internal navigation and advertisement location.

 

Ksenia Postoyuk

Tel: 9-903-271-17-98

e-mail: pr@tandem-west.ru

Laying out medicines or advertising materials in the shop-window, one should consider that people examine them in the same way as they read, i.e. from the left to the right and top down. Researchers found out where the main “purchase zone” is to be located, i.e. at the approximate height of 100-150cm. All products placed higher or lower are not included into the scope of our attention. So products in the shop-window should be placed in such a way that would simplify their examination by customers and search for a necessary medicine.

One should consider the fact that advertising posters, daylights, etc. are not regarded as wall decoration but as a means of promoting a certain type of goods and achieving an economic effect. So the policy of such materials location should be carefully elaborated. There cannot be any excess advertisement (products that are not in demand). Advertising materials are to be placed either next to a medicine being promoted or in the direction of movement towards it. Undoubtedly, these advertised goods are to be in stock, otherwise there is no sense in such advertisement.

There are several opinions and approaches. The first thing that should remain “intact” includes the corporate image, “the face” of your pharmacy. But you should leave some room for modifications. Both your customers and you want to see some changes even in a well-known and familiar pharmacy. It’s better to change something at least once in 2-3 months. The best option is to think over a program for each season.

By laying out products in the shop-windows, it’s important to emphasize the mood you’d like to share with customers. In this case you can use any, even the most simple and accessible objects. You can draw attention to medicines based on some raw materials, for instance, sea products, bee venom, snake venom, etc. by placing true shells, photos, figures and subject-related dummy toys. Medicines based on medical plants can be emphasized by compositions made from flowers and herbs, a brief story/description of medical plants features. In pharmacies with a large share of cosmetics products, a separate place can be allocated for a stand related to aromatherapy. A pharmacy located in the exclusive development district can include a small department of jewelry and information of stones and metals medical features. It’s a good option to make a separate stand devoted to the art of home message. The main layout will contain devices, creams and manuals. Such a stand can be supplemented by books. In summer you can use a relevant first aid kit for travelers and tourists. By laying out forest, sea, mountain drugs, include some interesting facts about these medicines produced from raw animal materials. Actually new information about some well-known objects, extraordinary details in the way a product is represented are regarded as one of the components of information promotion. They attract customers’ attention, are easily remembered and shared with friends and acquaintances. It provides an influx of new customers to the pharmacy. Information materials can contain warnings about diseases, typical of this area (peculiarities of facial skin and hair care by unfavourable environmental conditions, water composition, lack of iodine compensation, etc.). Such information is always welcomed and your customers become grateful.

Optical stores furniture in any stylish solution.

Yes, it is.

The manager’s visit of an object within the MRHW is free. In other cases the cost is discussed separately.

Rebranding is a process of changing the image of a company or a brand including not only visual elements but also the foundations, for instance, positioning and pricing policy. Restyling implies only visual modifications.